FOR IMMEDIATE RELEASE

Karla Rodriguez (408) 340-7596
Tsantes Consulting Group
krodriguez@tsantes.com

TSANTES CONSULTING GROUP ADDS
SAMPLIFY SYSTEMS TO ITS CLIENT ROSTER

CAMPBELL, California, July 17, 2008 —Tsantes Consulting Group (TCG), a full-service public relations agency focusing on advanced technology companies, is pleased to announce Samplify Systems as its newest client.  Samplify is an innovative start-up developing novel data compression technology that dramatically improves system performance and costs. The company’s proprietary silicon intellectual property speeds the adoption of real-time signal compression for a wide range of applications including wireless, military, medical imaging/ ultrasound, homeland security, data acquisition, and test and measurement.

 "Samplify offers a highly-disruptive technology that will improve how large amounts of digital content flows across systems," says Allan Evans, vice-president of Marketing, Samplify Systems. "The Tsantes Consulting Group team not only understands technology, so it can help translate the clear benefits and impact the Samplify technology will have on the industry, but also has the key media relationships needed to help successfully communicate our story.  We are pleased to be working with such a knowledgeable firm."

TCG is working closely with the Samplify marketing and engineering teams on strategic messaging and positioning to clearly communicate the significant benefits the company’s technology delivers.  For example, the company’s IP algorithms can compress data two to eight times better than current methods and deliver digitized content faster with little or no degradation in the final output — true lossless data compression.

"Samplify is a perfect fit for our agency," comments John Tsantes, president of Tsantes Consulting Group.  "The company has an exciting technology and a great management team with a clear vision for success. We look forward to a long-term relationship with Samplify and helping the company take its place as an industry leader delivering superior compression technology and products."

About TCG
            Tsantes Consulting Group offers strategic public relations services and communications counsel for technology-based companies at the forefront of their respective industries. The agency was created to meet the needs of both start-up and established companies requiring high-level, proactive public relations.   TCG's strength stems from the relationships its executive team has built through decades of direct interaction with editors, market researchers, business writers, broadcasters and key industry influencers.   Additionally, the agency's executives possess a degree of technical expertise that uniquely positions TCG to quickly understand a client's technology and market it for maximum impact with the media, analyst communities and end users.  Tsantes Consulting Group is located in Campbell, California.  For more information about Tsantes Consulting Group please visit: www.tsantes.com

About Samplify Systems:
Samplify Systems, Inc., a Silicon Valley startup, provides the only real-time compression algorithm for high-speed sampled data systems.  Delivering simply the bits that matter™ Samplify’s Prism™ compression algorithm provides a cost-effective alternative to brute force hardware approaches to transport and store data within systems.   Samplify targets real-time embedded applications in the medical, defense, communications, and industrial markets.  Samplify’s Prism™ algorithm is available in netlist form for leading FPGA families, and as a Windows software application.  Samplify Systems is a privately held company based in Silicon Valley, with funding from Charles River Ventures and Formative Ventures.  For more information about Samplify Systems, please visit www.samplify.com

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