John Tsantes Tsantes Consulting Group (TCG) is a communications consulting practice founded by tech-industry veteran John Tsantes. For more than 15 years, John evolved his high-tech PR firm Tsantes & Associates into a highly distinguished and respected Silicon Valley public relations agency. With the 2001 acquisition of Tsantes & Associates by Porter Novelli, retirement became a real possibility. However, John just wasn’t ready to call it quits. In 2006, he created TCG to serve a select base of clients on strategic issues. Today, he is more passionate than ever. His goal is to counsel advanced technology companies on ways to create the vision they’ll need to help them thrive and communicate effectively in the new digital era of the 21st century John’s 35+ year career includes design engineering, stints as editor-in-chief of EE Times and managing editor of EDN and more than 25 years in public relations. His unique background enables him to discuss core competencies with the creators, at the seminal level, and to Extract technical content, Clarify it and Translate it for mass consumption. He holds a bachelor’s degree and a master’s degree in electrical engineering from Polytechnic Institute of Brooklyn, New York. - Richard Wallace, Founder, The Next Silicon Valley; former VP and Editorial Director, CMP Technology
Technology marketing has evolved beyond merely promoting the best features or highest performance for your products. Today, more so than ever, companies must be able to explain in layman’s terms how their products add value, and they must also demonstrate how these products can help customers enable the next killer application. For more than three decades, scores of companies have benefited from John’s ability to understand and interpret complex technologies and to develop the communications strategy required to make technology relevant to media.